ALL DAY ITALIAN DINING
Web, Content, Print, Social, Paid & Email
CATEGORY
Restaurant & Event Space
TYPE OF CLIENT
CLIENT
BRIEF
Enhance Roccella's online community to mirror its exceptional in-house service, stimulate organic engagement, and ensure steady bookings and function enquiries.
Launched a video series highlighting Roccella's unique Italian charm and operational nuances, redesigned the website to serve as a comprehensive information hub, and implemented a dynamic email marketing strategy to deepen customer engagement.
WHAT WE DID
Achieved a 50% increase in organic engagement and a 32% growth in social media followers. Remarkably, there was a 40% year-over-year increase in sales, with functions contributing $900k in revenue. The strategic efforts also led to consistently sold-out events, fueled by a robust customer database.