Google Ads

Capture intent, drive bookings, and stay top of mind when customers are ready to act.
Google Ads is where customers with real intent are searching for venues like yours. When paired with your Meta and social campaigns, it completes the funnel, turning awareness into action and action into loyal customers.

At Tableside, we build and manage hospitality-focused Google Ads systems that track every click, booking and conversion to deliver measurable growth.
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Book a 90 Day Hospo Growth Session
Book a 90 Day Hospo Growth Session
The Importance

Why Google Ads Matters for Hospitality Brands

Your customers are searching for experiences right now, looking for places to eat, drink and celebrate. Showing up when they are ready to book is one of the most powerful ways to grow your venue.

Google Ads lets you appear in those exact moments. With the right strategy, you can outrank competitors, increase bookings and capture high-value customers before they choose elsewhere.

Our team creates campaigns that speak to what hospitality guests actually search for, combining search, display and performance tracking to make sure every dollar spent leads to measurable results.

Our Approach

Our
Approach

We combine strategic keyword targeting, creative ad copy and full-funnel data tracking to connect intent with action.

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Strategy Based on Customer Intent

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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Conversion-Focused Campaigns

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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Ad Creative and Copywriting

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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Tracking and Optimisation

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

What You Get

What You Get

Full Google Ads setup and account optimisation
Keyword and intent-based strategy tailored to your venue
Search, Display and Performance Max campaign management
Ad copywriting and creative direction aligned with your brand
Conversion tracking and ROI reporting
Integration with Meta and Organic Social campaigns for a complete funnel
Testimonials

Results That Matter

Our partners trust us to bring their brand to life online — and the results speak for themselves.

Real Venues.
Real People.
Real Impact.
Tableside’s ad strategy completely changed our lead generation. We’re reaching the right people and seeing consistent bookings.
Morgan Hipworth
Owner - Maven By Morgan
Our Google Ads campaigns finally make sense. We’re seeing clear results every week, hitting a 4.6x ROAS and driving consistent bookings month after month.
Danielle Feild
Owner - Max’s Restaurant
Why Tableside

Why Restaurants and Hospitality Brands Choose Tableside

We live hospitality and understand how to tell your story. Our content isn’t about chasing trends. It’s about building community and relevance that lasts.

In-Venue Production
Every piece of content we produce is designed to drive bookings, not just likes.
Strategy, Not Guesswork
Every decision backed by data from 60+ hospitality brands.
Built by Hospitality Insiders
Over a decade running venues before we ever ran an ad.
Our Team

Meet The Magic Makers

We back our work with real results. Here's what happened when venues like yours trusted us with their marketing.

Storyteller by nature, Organic Specialist by title. Molly is the one making sure your brand sounds like you and that people actually stop scrolling. Originally from the UK with a keen eye for video content that connects. Off the clock, she runs her own baking content channel, so she practises what she preaches.

MOLLY TRAVISS
Organic Specialist

Brand strategist turned Organic Specialist with a background across some of Australia's biggest names. Kristina brings research-led thinking to every piece of content she creates, making sure it actually lands. She's also a food-obsessed artist who paints foodscapes and creates content about dining out, so hospitality marketing was always going to be her thing.

NINA MARTIN
Organic Specialist

Graphic Designer with hospitality in her DNA after five years designing across venues at The Sydney Collective. Phoebe lives where food meets design, with Bourdain and Nigella on her shoulder telling her to make another booking. Always hunting marketplace finds, painting, or on a long walk with music.

PHOEBE MACKAY
Design Lead

Golden English Cocker Spaniel, full-time princess, and the real boss of Tableside. Maple splits her days between napping in her oversized fluffy bed and joining the team on coffee runs. Surfy blonde hair, zero work ethic, absolutely runs the office.

MAPLE
HR

Spanish-born, Melbourne-based, and the loudest person in the office. Dave is Tableside's Videographer with 12+ years behind the camera across South America, Europe and Asia. He brings bold energy to every shoot and even bolder energy to the studio.

DAVE MESAS
Videgrapher

Jasmina is a passionate hospitality marketer with over 10 years of experience driving growth for venues through smart, story-led digital strategies. With a deep understanding of the industry, she brings creative vision and marketing expertise to help hospitality brands evolve, connect, and thrive.

JASMINA ANDROS
Operations Director - Partner

Chef-turned-strategist with 11 years on the tools in hospitality. Jamie co-founded Tableside because he saw too many great venues let down by average marketing. His thing? Helping venues stop guessing and start understanding exactly how customers find them, book them, and come back. Outside of work, he's into photography, wine collecting, and ticking countries off the travel list.

JAMIE ALEXANDER
Director - Partner

Leah Mulcahy is a digitally savvy marketing executive with a background in food and beverage. Originally from Ireland, she brings experience in content, social strategy, and account management—supporting hospitality brands with creative thinking and data-led execution.

LEAH MULCAHY
Marketing Executive

Colombian, energetic, and probably the clumsiest person you'll ever meet. Valeria is Tableside's Marketing Executive with a consulting brain that loves data just as much as creative. When she's not buried in campaign numbers, she's chasing half marathons, riding roads, and eating her way through Messina.

VALERIA MOYA
Marketing Executive
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
FAQ

Frequently Asked Questions

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What is the Hospitality Growth Engine?

It's our end-to-end marketing framework for hospitality venues. Google Ads is one component of it, the performance layer that captures high-intent customers who are actively searching for venues like yours. When it's connected to your Meta ads and social content, you've got a full funnel working together. Strategy, creative, paid and retention, all talking to each other.

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How long does it take to see results?

Google Ads can generate clicks and enquiries from day one, but the first 30 days is about building the right foundation: keyword strategy, conversion tracking, ad copy testing. By month two you're usually seeing consistent leads. By month three the data starts working for you and performance compounds.

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How do you measure success?

Bookings, enquiries, calls and reservation clicks, not impressions or clicks for their own sake. We set up full conversion tracking through Google Tag Manager so every dollar spent is tied back to a measurable action. You'll get monthly reporting that's straightforward and focused on what actually matters to your venue.

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Do I have to commit to everything?

No. Google Ads can run as a standalone service or as part of the full Growth Engine. That said, it performs significantly better when it's paired with strong creative and a consistent Meta presence. We'll be upfront about what's going to move the needle for your venue and what's not worth the spend right now.

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Can I work with you if I already have a marketing team?

Absolutely. We work alongside in-house teams all the time. Some clients hand us Google Ads completely, others have us build the strategy and reporting framework while their team handles day-to-day. We're flexible and the goal is always better results, not replacing what's already working.

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What does the onboarding process look like?

We start with a strategy session to understand your venue, your goals and your current setup. From there we build out the account structure, install tracking, write ad copy and get campaigns live, usually within 7 to 10 business days. You'll know exactly what's happening at every step.