Meta Advertising

Reach new customers, fill your bookings, and scale your venue with creative-first campaigns that drive real results.
Meta’s advertising platforms have changed. The algorithm now rewards creativity over complexity. High-performing campaigns are built on authentic, relevant, mobile-first content that connects with people emotionally, not just data targeting.

At Tableside, we build and manage creative-first Meta campaigns designed for restaurants, bars and hospitality venues. Every ad we create is tested, refined and optimised to attract the right audience and fill your bookings.
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The Importance

Why Paid Advertising Matters for Hospitality Brands

Many venues rely on word-of-mouth or organic content alone, which limits growth. Paid advertising expands your reach, targets your ideal guests and keeps your venue top of mind through every season.

We use Meta’s advertising ecosystem including Facebook, Instagram and Messenger to capture attention, build recognition and drive conversions. By combining this with Google Ads, we cover both discovery and intent, bringing new customers from first click to final booking.

Our Approach

The Creative-First Approach That Works

We combine creative production, audience strategy and data-led optimisation to deliver campaigns that convert attention into bookings.

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Story-Driven Creative Strategy

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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High-Performance Ad Creative

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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Smart Targeting and Retargeting

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

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Conversion Tracking and Optimisation

A full photo and video shoot at your venue. Coordinated by our team, shot to a professional standard, and built around what the strategy actually needs.

What You Get

What You Get

A creative-first ad strategy built for Meta’s latest algorithm
Video and image content tailored to each platform and placement
Campaign setup, optimisation and performance tracking
A/B testing of creative concepts for continuous improvement
Retargeting and funnel management to drive repeat bookings
Integration with Google Ads for full-funnel coverage from awareness to conversion
Testimonials

Results That Matter

Our campaigns generate measurable impact for hospitality venues across Australia.

Tableside’s ad strategy completely changed our lead generation. We’re reaching the right people and seeing consistent bookings.
Morgan Hipworth
Owner - Maven by Morgan
Tableside Creatives are great for our restaurant. They’re a young, forward-thinking team of out-of-the-box thinkers who really understand social media. They listen, deliver on objectives and create cutting-edge, creative content that always hits the brief.
Chris McDiarmid
Brand Manager - Australian Venue Co
Why Tableside

Why Restaurants and Hospitality Brands Choose Tableside

We live hospitality and understand how to tell your story. Our content isn’t about chasing trends. It’s about building community and relevance that lasts.

In-Venue Production
Every piece of content we produce is designed to drive bookings, not just likes.
Strategy, Not Guesswork
Every decision backed by data from 60+ hospitality brands.
Built by Hospitality Insiders
Over a decade running venues before we ever ran an ad.
Our Team

Meet The Magic Makers

We back our work with real results. Here's what happened when venues like yours trusted us with their marketing.

Storyteller by nature, Organic Specialist by title. Molly is the one making sure your brand sounds like you and that people actually stop scrolling. Originally from the UK with a keen eye for video content that connects. Off the clock, she runs her own baking content channel, so she practises what she preaches.

MOLLY TRAVISS
Organic Specialist

Brand strategist turned Organic Specialist with a background across some of Australia's biggest names. Kristina brings research-led thinking to every piece of content she creates, making sure it actually lands. She's also a food-obsessed artist who paints foodscapes and creates content about dining out, so hospitality marketing was always going to be her thing.

NINA MARTIN
Organic Specialist

Graphic Designer with hospitality in her DNA after five years designing across venues at The Sydney Collective. Phoebe lives where food meets design, with Bourdain and Nigella on her shoulder telling her to make another booking. Always hunting marketplace finds, painting, or on a long walk with music.

PHOEBE MACKAY
Design Lead

Golden English Cocker Spaniel, full-time princess, and the real boss of Tableside. Maple splits her days between napping in her oversized fluffy bed and joining the team on coffee runs. Surfy blonde hair, zero work ethic, absolutely runs the office.

MAPLE
HR

Spanish-born, Melbourne-based, and the loudest person in the office. Dave is Tableside's Videographer with 12+ years behind the camera across South America, Europe and Asia. He brings bold energy to every shoot and even bolder energy to the studio.

DAVE MESAS
Videgrapher

Jasmina is a passionate hospitality marketer with over 10 years of experience driving growth for venues through smart, story-led digital strategies. With a deep understanding of the industry, she brings creative vision and marketing expertise to help hospitality brands evolve, connect, and thrive.

JASMINA ANDROS
Operations Director - Partner

Chef-turned-strategist with 11 years on the tools in hospitality. Jamie co-founded Tableside because he saw too many great venues let down by average marketing. His thing? Helping venues stop guessing and start understanding exactly how customers find them, book them, and come back. Outside of work, he's into photography, wine collecting, and ticking countries off the travel list.

JAMIE ALEXANDER
Director - Partner

Leah Mulcahy is a digitally savvy marketing executive with a background in food and beverage. Originally from Ireland, she brings experience in content, social strategy, and account management—supporting hospitality brands with creative thinking and data-led execution.

LEAH MULCAHY
Marketing Executive

Colombian, energetic, and probably the clumsiest person you'll ever meet. Valeria is Tableside's Marketing Executive with a consulting brain that loves data just as much as creative. When she's not buried in campaign numbers, she's chasing half marathons, riding roads, and eating her way through Messina.

VALERIA MOYA
Marketing Executive
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
Jamie Alexander
Co Founder - Director
FAQ

Frequently Asked Questions

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What's included in your Meta advertising service?

Full campaign management across Facebook and Instagram. That covers strategy, audience building, ad creative, copywriting, budget management, and ongoing optimisation. We handle everything from setup to reporting.

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How much should I spend on ads?

It depends on your venue and goals, but most of our clients see strong results starting from $1,500 to $3,000 per month in ad spend. We'll recommend a budget based on your market, your capacity, and what you're trying to achieve.

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How do you measure performance?

We track what matters — bookings, reservations, cost per acquisition, and return on ad spend. You get clear monthly reporting that shows exactly where your money went and what it brought back.

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How do you know what to promote?

We look at what's actually going to drive revenue. That might be a slow midweek service, a new menu launch, a seasonal event, or just general brand awareness in your area. Every campaign ties back to filling seats, not just getting likes.

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How long before ads start working?

You'll usually see traction within the first two to three weeks. The first month is about testing creative, building audiences, and gathering data. From there, performance compounds as we optimise toward what's converting.

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Will the ads actually look good?

Yes. We use real content from your venue — professional photo and video from our Creative Network. No generic stock imagery or templated designs. Your ads should feel like a natural extension of your brand.