Wine house grows covers 119% and Instagram 141% with a full-funnel booking plan
Circl had limited brand recognition, and its PR moments were not turning into steady bookings. The venue needed a clear reason for the right diners to discover and choose it.
We positioned Circl around accessible fine wine, craft and a Scandinavian philosophy, then made the Circl Tasting Experience the way in. A full Meta funnel connected the story to a clear booking action.
From October 2025 to August 2026, monthly covers grew 119%, from 498 to 1,092, peaking at 1,176. Instagram grew 141%, from 7,373 to 17,800. The Meta funnel delivered 274 paid bookings at $55 each and an estimated $103k in paid revenue at about 7x return.
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A distinctive tasting experience gave paid media a concrete invitation rather than asking diners to book on a generic promise.
