Ellora St Kilda grows bookings 72% year on year with a brand and booking rebuild
Ellora St Kilda was carrying a brand that felt ten years behind and a website that was not converting. The priority was to modernise the venue, make the experience feel current and create a clearer path from interest to booking.
We modernised the brand from the ground up, rebuilt the website around customer intent and made team-led content the face of the venue. Meta campaigns then took that clearer story to local diners and generated leads at a measurable cost.
From January to August 2026, covers grew 41% year on year and bookings rose 72%. Winter stayed strong, with covers up 46% in June and 45% in August. Meta delivered 107 leads at $17 each in August, while reach hit a year high of 239,000.
A contemporary identity, a website built around booking intent and team-led creative gave paid activity a clearer job: build demand and turn interest into enquiries.
