Times Berwick turns fluctuating trade into 16% year-on-year cover growth
Times Berwick was busy one month and quiet the next. In 2025, monthly covers swung from 3,060 to 5,055, making consistent demand the core problem to solve.
We repositioned the brand and built a midweek offer, supported by a new website and hero creative. A Meta bookings campaign plus TikTok then carried the offer to the right local diners, with paid performance measured against bookings and cost per booking.
From January to August 2026, covers rose 16% year on year and bookings 18% year on year, with every month ahead of last year. The quietest month was 17% above the previous year's quietest. Meta and TikTok delivered 280 paid bookings at $27 each, while Instagram reach grew from 1,400 to 64,000 a month.
A sharper position, a clear midweek offer and always-on booking activity turned variable trade into more dependable demand.
