Fine dining restaurant lifts covers 30% YoY and adds $50k a month in revenue from a $2k ad spend.
Harold had built one of Melbourne's best steakhouses. Tight operations, premium product, a team that genuinely cared. The problem? No one online knew it existed. The opportunity was not to create a louder steakhouse campaign, but to make the quality of the room, product and team visible to diners before they chose where to book. We needed a sharper story that could earn attention and then turn that attention into high-value reservations.
We mapped the actual customer behind a $500 steak dinner and what they needed to feel before booking: trust and status. From there, we built a Wagyu authority content series with Harold talking direct to camera about the cuts, the breeds and the farmers. No one else in Melbourne was doing it. We positioned Steer as the category authority, then put paid media behind it. Alongside content and paid distribution, the work focused on a clear booking journey: give diners useful authority-led reasons to choose Steer, reach the right audience, and evaluate performance against covers, spend per head and attributable revenue.
30% lift in covers year on year. 36% increase in average spend per head. $50k a month in revenue from a $2k ad spend. Now ranked the number one steak restaurant in Melbourne.
