Fine dining restaurant lifts covers 30% YoY and adds $50k a month in revenue from a $2k ad spend.
Client Name:
Steer Dining Room
Services:
Web, Content, Email, Social & Paid Advertising
Live Link:
Fine Dining RestaurantDate:
June 2, 2025
Brief
Harold had built one of Melbourne's best steakhouses. Tight operations, premium product, a team that genuinely cared. The problem? No one online knew it existed.
What we did
We mapped the actual customer behind a $500 steak dinner and what they needed to feel before booking. Trust and status. From there, we built a Wagyu authority content series with Harold talking direct to camera about the cuts, the breeds, the farmers. No one else in Melbourne was doing it. We positioned Steer as the category authority, then put paid media behind it.
Result
30% lift in covers year on year. 36% increase in average spend per head. $50k a month in revenue from a $2k ad spend. Now ranked the number one steak restaurant in Melbourne.
Fine dining restaurant lifts covers 30% YoY and adds $50k a month in revenue from a $2k ad spend.
My Work
