Maven by Morgan grows covers from 700 to 2,000 a month and lifts spend per head to $90
Client Name:
Maven by Morgan
Services:
Strategy, Content, Social & Paid
Live Link:
Modern Mediterranean RestaurantDate:
June 2, 2025
Brief
Maven's marketing centred on product content that did not tell the brand story, spoke to the wrong audience and left midweeks quiet.
What we did
We reset the brand and positioning to find the real customer, created a three-part founder video series and scene-led content, then built occasion campaigns for date night, bottomless brunch and groups.
Result
Covers grew from 700 to 2,000 a month and spend per head rose from $75 to $90. The Date Night campaign generated $48k in 90 days at 7.4x return on Google Ads.
Maven by Morgan grows covers from 700 to 2,000 a month and lifts spend per head to $90
A sharper customer definition turned content from product-led posts into a system for filling specific occasions.
My Work
