All-day Italian restaurant grows monthly covers from 5,000 to 12,000 and scales from 1 venue to 4 in under 5 years.

Client Name:
Roccella Italian Restaurant East Melbourne
Services:
Web, Content, Print, Social, Paid & Email
Date:
June 2, 2025
Brief

Roccella had a lot going on. All-day dining, function rooms, events, wine, the works. The problem was no one could tell. Content was a mess of food shots with no story. The function rooms were sitting empty.

What we did

We stripped it back and built a content strategy rooted in who Roccella actually are. Southern Italian hospitality. Warmth. Family. We rebuilt the website around the function spaces, layered in email marketing that drove action, and ran a full funnel paid strategy with 70% on brand awareness and a dedicated push for functions.

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Result

Monthly covers from 5,000 to 12,000. 360% growth in followers. 167% increase in function enquiries. Over 200 paid bookings a month at one venue. Scaled from 1 venue to 4 in under 5 years.

Work Overview Image
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All-day Italian restaurant grows monthly covers from 5,000 to 12,000 and scales from 1 venue to 4 in under 5 years.

Development isn’t just execution—it’s translation, strategy, and infrastructure. We believe great development is invisible to users but transformative to your product. It enables smoother interactions, better usability, and stronger SEO. We sweat the details—because those details define the experience. We don’t cut corners. No bloated templates, no half-measures. Every line of code is purpose-built. Every decision is rooted in clarity, performance, and scale.